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Brainstorming is a creativity technique of generating ideas to solve a problem. The main result of a brainstorm session may be a complete solution to the problem, a list of ideas for an approach to a subsequent solution, or a list of ideas resulting in a plan to find a solution. Brainstorming was originated in 1953 in a book called Applied Imagination by Alex F. Osborn, an advertising executive. Other methods of generating ideas are individual ideation and the morphological analysis approach.

Brainstorming has many applications but it is most often used in:

  • New product development - obtaining ideas for new products and improving existing products
  • Advertising - developing ideas for advertising campaigns
  • Problem solving - issues, root causes, alternative solutions, impact analysis, evaluation
  • Process management - finding ways of improving business and production processes
  • Project Management - identifying client objectives, risks, deliverables, work packages, resources, roles and responsibilities, tasks, issues
  • Team building - generates sharing and discussion of ideas while stimulating participants to think
  • Business planning – develop and improve the product idea.
  • Trial preparation by attorneys.

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