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A case study is a particular method of qualitative research. Rather than using large samples and following a rigid protocol to examine a limited number of variables, case study methods involve an in-depth, longitudinal examination of a single instance or event: a case. They provide a systematic way of looking at events, collecting data, analyzing information, and reporting the results. As a result the researcher may gain a sharpened understanding of why the instance happened as it did, and what might become important to look at more extensively in future research. Case studies lend themselves especially to generating (rather than testing) hypotheses.

The scope and relevance of case studies


Certain disciplines thrive on case studies: others find them less suitable in given situations. Compare usage and perceived validity in the humanities, natural sciences, social sciences, pseudoscience and business.

Rogers, in Business Analysis for Marketing Managers (1978) distinguishes case studies from case histories and projects. He describes a case history as an event or series of events set in an organisational framework with or without a related environment. The events are described in some detail with the main and subsidiary points highlighted. Actions taken by subjects in the case are described; reactions, responses and effects on other subjects are related, and events taken to a conclusion or to a point that is irreversible. Medical cases are typical of the category. Symptoms are described, probable and possible causes suggested, treatment recommended, prognosis recorded, and the date when the patient was discharged or buried.

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@RustyG stronger case studies than anything I've ever gotten from any other Nash conferences and geared toward upper marktng ppl. #sofresh
JessicaRMurray (Jessica Murray) Sat, 07 Nov 2009 01:06:40 -0000
@RustyG stronger case studies than anything I've ever gotten from any other Nash conferences and geared toward upper marktng ppl. #sofresh
Marking case studies.
Tom_Gantert (Thomas Gantert) Sat, 07 Nov 2009 01:06:04 -0000
Marking case studies.
latest newsletter from Itanium Alliance http://ow.ly/zUbI links to Innovation Award winner case studies - CESGA, Mobiltel, Kiwoc Nordic, etc
itaniumalliance (itaniumalliance) Sat, 07 Nov 2009 00:45:25 -0000
latest newsletter from Itanium Alliance http://ow.ly/zUbI links to Innovation Award winner case studies - CESGA, Mobiltel, Kiwoc Nordic, etc
@MrMcsqueezy Is it actually based on real life case studies or are they just making that bit up?
A_Ninja_Milkman (Chris) Sat, 07 Nov 2009 00:22:41 -0000
@MrMcsqueezy Is it actually based on real life case studies or are they just making that bit up?
@WebbConsulting This may help- videos, whitepapers, case studies on healthcare IT from #Qwest http://bit.ly/1NQSk let me know if I can help
QwestConsultant (Qwest Consultant) Fri, 06 Nov 2009 23:50:49 -0000
@WebbConsulting This may help- videos, whitepapers, case studies on healthcare IT from #Qwest http://bit.ly/1NQSk let me know if I can help
Oi Brazil Read some of our SEO case studies to learn more about what we’ve accomplished for our clients: http://bit.ly/3foMM2
ozxpats (farzee) Fri, 06 Nov 2009 23:50:14 -0000
Oi Brazil Read some of our SEO case studies to learn more about what we’ve accomplished for our clients: http://bit.ly/3foMM2

 
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