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A case study is a particular method of qualitative research. Rather than using large samples and following a rigid protocol to examine a limited number of variables, case study methods involve an in-depth, longitudinal examination of a single instance or event: a case. They provide a systematic way of looking at events, collecting data, analyzing information, and reporting the results. As a result the researcher may gain a sharpened understanding of why the instance happened as it did, and what might become important to look at more extensively in future research. Case studies lend themselves especially to generating (rather than testing) hypotheses.

The scope and relevance of case studies


Certain disciplines thrive on case studies: others find them less suitable in given situations. Compare usage and perceived validity in the humanities, natural sciences, social sciences, pseudoscience and business.

Rogers, in Business Analysis for Marketing Managers (1978) distinguishes case studies from case histories and projects. He describes a case history as an event or series of events set in an organisational framework with or without a related environment. The events are described in some detail with the main and subsidiary points highlighted. Actions taken by subjects in the case are described; reactions, responses and effects on other subjects are related, and events taken to a conclusion or to a point that is irreversible. Medical cases are typical of the category. Symptoms are described, probable and possible causes suggested, treatment recommended, prognosis recorded, and the date when the patient was discharged or buried.

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