-
Advertising, generally speaking, is the promotion of
goods,
services,
companies and
ideas, usually performed by an identified
sponsor.
Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include
publicity,
public relations,
personal selling, and
sales promotion.
History
In
ancient times the most common form of advertising was by
word of mouth; however,
commercial messages and
political campaign displays have been found in the ruins of
Pompeii. Egyptians used
papyrus to create sales messages and wall posters, while
lost-and-found advertising on papyrus was common in
Greece and
Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient media advertising form, which is present to this day in many parts of
Asia,
Africa, and
South America. For instance, the tradition of wall paintings can be traced back to
Indian
rock-art paintings that goes back to 4000 BC
[Bhatia (2000). Advertising in Rural India: Language, Marketing Communication, and Consumerism, 62-68]. As printing developed in the 15th and 16th century, advertising expanded to include handbills. In the 17th century advertisements started to appear in weekly newspapers in England.
More on
[ Advertising ]
Advertising - Twitter SearchOrange Advertising Network Launches in the US and Latin America http://bit.ly/2YiaAMzankee (Zankee News ) Fri, 06 Nov 2009 06:02:28 -0000
Orange Advertising Network Launches in the US and Latin America http://bit.ly/2YiaAM
Sir Martin Sorrell: 'No green shoots for advertising, apart from in China' [@MediaAsia] http://tinyurl.com/ykhcrx7MikeFung (FUNG!) Fri, 06 Nov 2009 06:02:17 -0000
Sir Martin Sorrell: 'No green shoots for advertising, apart from in China' [@MediaAsia] http://tinyurl.com/ykhcrx7
You Don't Need $600,000 for Advertising Either: I'll Advertise YOUR Search Engine in Google and Yahoo for FREE! http://bit.ly/1G5pBtmake_affiliate (Mike Lime) Fri, 06 Nov 2009 06:01:29 -0000
You Don't Need $600,000 for Advertising Either: I'll Advertise YOUR Search Engine in Google and Yahoo for FREE! http://bit.ly/1G5pBt
Black Art Beer Announces High Traffic Advertising Program - CNNMoney.com (press release) http://trcb.us/Cdvubergio (Giovanna Villella) Fri, 06 Nov 2009 06:01:20 -0000
Black Art Beer Announces High Traffic Advertising Program - CNNMoney.com (press release) http://trcb.us/Cdv
An advertising agency is 85 percent confusion and 15 percent commission. Fred AllenMLMTrafficPro (MLMTrafficPro) Fri, 06 Nov 2009 06:01:19 -0000
An advertising agency is 85 percent confusion and 15 percent commission. Fred Allen
Pay Per Click advertising could be pocket draining. NOT ANYMORE! Visit to believe http://sn.im/llp1bIJBrendan (Ian J. Brendan) Fri, 06 Nov 2009 06:01:17 -0000
Pay Per Click advertising could be pocket draining. NOT ANYMORE! Visit to believe http://sn.im/llp1b
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Advertising Terminology - University of Texas in Austin dictionary of advertising terminology.
Alex Brown's Marketing and E-Commerce Dictionary of Terms - A semi-open source dictionary covering terms related to marketing and the internet.
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MarketingTerms.com - Marketing and internet marketing terms, acronyms, course syllabi, and recommended links.
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