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Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion.

History


In ancient times the most common form of advertising was by word of mouth; however, commercial messages and political campaign displays have been found in the ruins of Pompeii. Egyptians used papyrus to create sales messages and wall posters, while lost-and-found advertising on papyrus was common in Greece and Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient media advertising form, which is present to this day in many parts of Asia, Africa, and South America. For instance, the tradition of wall paintings can be traced back to Indian rock-art paintings that goes back to 4000 BCBhatia (2000). Advertising in Rural India: Language, Marketing Communication, and Consumerism, 62-68. As printing developed in the 15th and 16th century, advertising expanded to include handbills. In the 17th century advertisements started to appear in weekly newspapers in England.

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Orange Advertising Network Launches in the US and Latin America http://bit.ly/2YiaAM
zankee (Zankee News ) Fri, 06 Nov 2009 06:02:28 -0000
Orange Advertising Network Launches in the US and Latin America http://bit.ly/2YiaAM
Sir Martin Sorrell: 'No green shoots for advertising, apart from in China' [@MediaAsia] http://tinyurl.com/ykhcrx7
MikeFung (FUNG!) Fri, 06 Nov 2009 06:02:17 -0000
Sir Martin Sorrell: 'No green shoots for advertising, apart from in China' [@MediaAsia] http://tinyurl.com/ykhcrx7
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Black Art Beer Announces High Traffic Advertising Program - CNNMoney.com (press release) http://trcb.us/Cdv
An advertising agency is 85 percent confusion and 15 percent commission. Fred Allen
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An advertising agency is 85 percent confusion and 15 percent commission. Fred Allen
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